Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenge Headquarters: Amsterdam, Netherlands | No. of Employees: 201 – 500 | Industry: Software Development Driving revenue by balancing brand and demand on LinkedIn Solution To drive sustainable business growth, a full- funnel marketing strategy is essential. In B2B, many buyers are not ready to make a purchase right now. About 25% of our budget is dedicated to brand marketing as an investment in future pipeline while 75% goes towards demand generation activation. Because our top-funnel feeds bottom-funnel, we don’t have to worry about pipelines drying up. Striking this balance is key to our marketing success on LinkedIn.” “ Casper Leijen Growth Manager, Studytube Results • To consistently dr

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