Vivun’s ABM strategy launch leverages LinkedIn and highly resonant B2B content
Vivun’s ABM strategy launch leverages LinkedIn and highly resonant B2B content
3 PagesVivun’s ABM strategy launch leverages LinkedIn and highly resonant B2B content Location: 100% Remote | No. of Employees: 150 | Industry: Technology “As an AE or SDR, it is difficult to hit every buyer with the right value proposition at scale. But LinkedIn campaign targeting made it possible. We recently received feedback from a prospect that they requested a meeting because our content resonated so strongly with them — I never hear that about digital programs.” Sara vonDohren Director of Demand Gen at Vivun 50% of new pipeline attributed to LinkedIn 32% increase in hand-raisers (individuals who reach out ready to engage sales) $1.2M in influenced pipeline attributed to LinkedIn Test, learn, refine LinkedIn’s powerful demographic insights gave Vivun the data they
