THE HOLY GRAIL OF B2B MARKETING SEGMENTATION

17 Pages

WHY IS B2B MARKETING SEGMENTATION AS IMPORTANT NOW AS IT EVER WAS? OUR RECENT RESEARCH FINDINGS REVEALED 51% OF SENIOR B2B MARKETERS CONFESSED THEY STRUGGLE OBTAINING THE RIGHT DATA TO ACCURATELY SEGMENT THEIR AUDIENCE. A FURTHER 54% SAY IMPROVED ACCURACY OF THEIR TARGET ACCOUNT LIST (TAL) WOULD HELP THEM PROGRESS THEIR ABM STRATEGY, WHILE 39% FIND NOT KNOWING WHICH ACCOUNTS ARE THE RIGHT ONES TO TARGET A KEY FRUSTRATION.

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THE HOLY GRAIL OF B2B MARKETING SEGMENTATION

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