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AI Powered Customer Engagement

AI Powered Customer Engagement

Braze
Pages 19 Pages

This document explains how AI transforms customer engagement by automating personalization, optimizing campaign performance, and predicting customer needs. It covers practical applications like next-best-action modeling, churn prediction, and conversational AI. The paper stresses combining machine learning with human creativity to ensure authenticity and brand voice. It also provides implementation strategies for integrating AI across marketing, service, and analytics functions to improve efficiency and lifetime value.

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