This global study explores cultural and regional variations in how customers engage with brands. It defines engagement as an evolving, emotional relationship built on trust, relevance, and real-time responsiveness. The report identifies emerging trends such as conversational commerce, AI-powered personalization, and mobile-first loyalty. It highlights regional insights—North America’s emphasis on convenience, APAC’s digital innovation, and EMEA’s data privacy sensitivity—while urging marketers to tailor experiences by cultural expectations and technological maturity to sustain global loyalty.

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