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Ebook

What SMBs Should Look For in A Customer Engagement Platform

What SMBs Should Look For in A Customer Engagement Platform

Braze
Pages 16 Pages

This eBook outlines five key evaluation pillars for SMBs selecting a customer engagement platform. These include feature depth, real-time data agility, scalability, AI-powered insights, and vendor partnership. It stresses composable architectures, intuitive UX, and enterprise-grade security. The guide encourages SMBs to seek platforms that act as strategic partners—balancing usability with innovation to drive sustainable growth.

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