Upgrading your customer experience doesn't require replacing your entire tech stack—augmenting it with AI-powered solutions is faster, more cost-effective, and less disruptive. This guide from Twilio outlines how businesses can enhance existing systems with tools like intelligent virtual agents, omnichannel messaging, and AI-driven analytics. Open APIs enable seamless integration, scalability, and customization, while Customer Data Platforms (CDPs) unify data to fuel real-time personalization. Real-world examples—from Cedar in healthcare to Toyota Connected and Universidad Uk—show how AI and Twilio’s APIs boost efficiency, engagement, and ROI by transforming fragmented interactions into personalized, proactive experiences.

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