Zurple’s 2022 Open House Guide offers real estate agents a step-by-step strategy to generate more competitive offers through impactful open houses. It emphasizes the value of engaging serious buyers in a slowing market and provides a detailed playbook—from obtaining listings and scheduling ideal times to preparing the home for market with staging, curb appeal, and professional photos. It also covers online and offline marketing, client preparation, and in-person hosting techniques. The guide includes guest engagement tactics, differentiating buyers from sellers, and using virtual tours to broaden reach and maximize viewings.

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