The 2022 Voicemail Guide by Zurple provides real estate professionals with a clear framework for crafting voicemails that drive callbacks. It outlines a proven script structure—greeting, introduction, purpose, benefit, call to action, and closing—designed to sound personal and valuable. Best practices include researching leads, being upbeat but not pushy, and speaking clearly and slowly. Tips to boost response rates include calling late in the day, offering text responses, and using voicemail apps like Slydial. The guide also offers scripts tailored to various scenarios like new leads, CMA requests, and follow-ups, helping agents create compelling, actionable messages.

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