The Zurple 2022 Real Estate Business Plan & Strategy Guide helps agents prepare for a successful year by reflecting on 2021 performance, setting measurable 2022 goals, and adopting effective strategies. It includes industry news, over 50 online and offline lead generation tactics, and practical exercises using performance calculators. The guide emphasizes knowing your audience, refining lead sources, leveraging automation, and adopting service-oriented habits. It promotes SMART goal setting and breaks goals into actionable steps, providing monthly metrics to track progress. This comprehensive plan aims to boost lead generation, increase transactions, and optimize agent performance.

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