Zurple’s 2022 Homebuyer Cheat Sheet equips agents with strategies to help clients succeed in a competitive, low-inventory market. It emphasizes conducting buyer consultations to assess readiness, educating clients on market dynamics, managing expectations, and mentally preparing them for fast-paced decisions. The guide offers tactics to overcome bidding wars—such as escalation clauses, larger deposits, flexible terms, and emotional seller appeals—while stressing the value of ownership over renting. It also includes market tracking tools, scripts for common buyer scenarios, and guidance on prioritizing needs, compromise, and creating winning offers.

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