This ebook outlines how to unlock product growth by adopting the right analytics approach, emphasizing the convergence of marketing and product analytics. It introduces a five-pillar framework: building a trustworthy data foundation, enabling broad access and collaboration, deepening insights across the customer journey, driving data-informed action, and preparing for future growth. With digital experiences growing more complex, the guide highlights the limitations of legacy tools like Google Analytics and the shift toward event-based models. It encourages teams to adopt scalable, collaborative platforms like Amplitude to unify marketing and product data for long-term success.

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