For effective digital transformation in B2B sales, consumer products companies should prioritize customer demands, sales team needs, and technological innovation. Avoiding misconceptions that digital B2B is only for simple products, firms must offer seamless, self-service experiences akin to B2C standards. Key strategies include digital-first operations, data-driven enablement, integrating hybrid sales models, and developing digital commerce platforms to enhance buying experiences, streamline processes, and foster growth.

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