The B2B Guide to Upselling and Cross-Selling provides a strategic framework to help SaaS companies increase revenue by targeting existing customers. Upselling encourages customers to upgrade to higher-value plans, while cross-selling promotes complementary products. Key techniques include using product signals, reverse trials, personalization, behavioral cohorts, and optimized packaging and licensing. Companies like Amplitude and Canva successfully implement these methods to drive conversions, improve retention, and boost customer lifetime value. Data-driven insights and tools, such as segmentation and funnel analysis, are essential to identify and execute effective upsell and cross-sell opportunities.

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