WHITE PAPER Product as a Service: Achieving growth in a changing economyAdapting to the “Everything as a Service” world Manufacturers know how to adapt. They’ve been doing it for centuries. Today, one of the most promising trends for manufacturers is Product-as-a- Service (PaaS). Sometimes referred to as servitization, PaaS is the development of new service lines to complement core product offerings and drive a recurring revenue model. Software companies provide one of the most famous examples of servitization. When they shifted from selling a finite product (software) to selling a subscription service, they changed the game. These “Software as a Service,” or SaaS, models shifted customer expectations. Now, customers are used to making regular, subscription-based payments to ac

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