This guide outlines ten ways marketers can drive growth with Amplitude’s digital analytics platform by turning data into action. It helps teams measure meaningful success, identify high-value customers, personalize experiences, and run no-code A/B tests from CMSs. Marketers can lower acquisition costs, increase revenue, and boost retention through behavioral insights and experimentation. Amplitude also enables collaboration with product teams, improves martech ROI via open integrations, and supports setting bold, data-driven goals. With real-time analytics and cohorting, teams can launch high-impact, personalized campaigns across the entire customer journey.

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