IQVIA highlights the growing importance of digitally targeting full HCP care teams as roles expand beyond physicians to include nurse practitioners (NPs), physician assistants (PAs), and pharmacists. Surveys show 97% of physicians acknowledge these roles have increased, with 100% of PAs writing new prescriptions and 75% of NPs conducting telehealth visits independently. Pharmacists are also increasingly providing Rx recommendations, education, and therapy guidance, with 63% of physicians reporting their involvement. As diverse HCP teams now drive diagnosis, prescribing, and patient education, inclusive engagement strategies are essential for effective outreach.

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