The Five Phases of SaaS Product Management e-book maps how product teams evolve from outdated “feature factory” models to revenue-driven strategies. Phase 0 is the status quo, where teams focus only on shipping releases. Phase 1 introduces agility and data, using telemetry to track usage. Phase 2 emphasizes experience, leveraging sentiment data and aligning with CS. Phase 3 shifts to success-driven approaches, measuring customer outcomes with frameworks and success plans. Finally, Phase 4 is revenue-driven, where Product, Sales, and CS collaborate to deliver adoption, renewals, and expansion, making PLG central to durable SaaS growth.

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