This eBook argues that sports fandom is shifting from passive watching to interactive, accessible, and immersive experiences, and that direct-to-consumer platforms help clubs, leagues, and content owners own the viewer relationship and create new digital revenue streams. It maps a continuous fan journey from pre-game anticipation (previews, lineups, polls, alerts) to live-game immersion (low-latency OTT, multi-device delivery, real-time overlays and interaction) to post-game re-engagement (highlights, playlists, recaps), then extends the model with year-round loyalty building and AI-driven personalization using first-party behavior and opt-in preferences. It highlights enabling capabilities such as multi-device apps, flexible monetization (subscriptions, PPV, FAST, vouchers), ad targeting

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