Raycom Sports, a leading sports syndicator, sought better audience insights amid digital fragmentation. Using BlueConic’s progressive profiling, Raycom implemented dynamic surveys on the ACC website to collect first-party data on visitor behaviors and travel preferences. This approach allowed them to build rich audience segments for personalized content and targeted advertising. The initiative yielded a 7.23% conversion rate and over 27,000 data points, helping Raycom and ACC tailor messaging for advertising partners. The seamless implementation reduced reliance on technical teams, providing a scalable solution for future audience engagement and business growth.

Join for free to read