Digital Transformation The New Imperatives for Operators2 Digital transformation has changed the dynamics of the media and communications marketplace through mechanisms such as the cloud, big data and analytics. Video consumers have seen their choices go through the roof, costs per service go down and a wealth of content that increasingly matches their preferences as the new norm. The same digital foundation has radically accelerated the rate of innovation for service providers and content creators. It offers providers and Operators new ways of reaching, onboarding and retaining customers while lowering costs through SaaS (Software-as- a-Service) and TVaaS (Television-as-a-Service). Although Operators may now be in catch-up mode, they have the advantage of learning from and buildin

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