This playbook guides healthcare leaders in strengthening patient engagement across the care journey. It covers mapping the patient journey, building a patient-centric culture, leveraging technology, and enhancing communication through personalized, multichannel outreach. It emphasizes proactive strategies, data-driven decision-making, and trust-building. Key tools include patient portals, mobile apps, CRM/EHR integration, and platforms like Acqueon Patient Assist. By measuring KPIs like satisfaction scores and portal usage, organizations can continuously improve engagement, drive loyalty, and deliver better outcomes while reducing costs.

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