"The Art of Negotiation" by John Barrows explains how Insightly CRM empowers sales teams to close deals with balance and efficiency by applying the principle of reciprocity—pairing every “give” with a “get.” It introduces structured frameworks like scorecards to track exchanges, ensures fairness through measurable “give-get” ratios, and highlights how automation and real-time dashboards in Insightly CRM maintain momentum and visibility throughout the deal cycle. The guide promotes negotiation as a transparent, mutual value-driven process supported by tools that keep teams organized, accountable, and aligned toward successful outcomes.

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