B2B sales are increasingly complex, often involving long processes and multiple stakeholders. Gartner notes that the average B2B purchase involves around ten people and takes about 17 weeks. Errors in manually transferring data like customer and product information are common, with 60% of companies having to rework contracts, per a Forrester survey. DocuSign offers a modern system to streamline these processes by automating contract generation, simplifying negotiations, and facilitating digital signatures, thereby enhancing sales productivity, reducing costs, and improving the customer experience.

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