The “Choosing the Right CRM to Align Teams” report by Insightly and Ascend2 explores how CRM systems can unify sales, marketing, and customer service to improve customer experience and drive growth. Only 18% of companies say they deliver exceptional experiences, yet those that do are 2.5 times more likely to see significant revenue growth. The report emphasizes that alignment across departments is critical but often overlooked, with only 19% of organizations having fully unified data and tech. Effective CRM adoption enhances data quality, streamlines processes, and boosts satisfaction. Key factors when selecting a CRM include ease of use, integration, and flexibility.

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