In response to the 2022 OCR bulletin that classified common tracking tools like Meta Pixel and Google Analytics as non-compliant with HIPAA, a healthcare organization faced a critical analytics gap threatening its ability to understand patient behavior and optimize digital experiences. The organization successfully restored visitor tracking and analytics by implementing Tealium’s Event Data Framework, enabling real-time, compliant data collection without exposing protected health information (PHI). This solution allowed the healthcare provider to maintain vital digital insights while adhering strictly to HIPAA regulations, ensuring both privacy and operational effectiveness.

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