Taboola's study with Nielsen discovered that at the bottom of an article, readers find themselves in a moment of next. "Next of Moments" are key instances when consumers are most open to new information, including advertisements. The study explores when and where these moments occur, such as during breaks at work or while commuting, and how consumers interact with content during these times. The findings help advertisers determine the best ways to engage with consumers, ensuring that brand messages are delivered effectively when consumers are most receptive, ultimately informing better brand marketing strategies.

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