Case Study

SOMOS INVICTOS Increases Revenue Per Mille by 35% with Taboola Feed, Read More, and Next Up in Just 6 Months

SOMOS INVICTOS Increases Revenue Per Mille by 35% with Taboola Feed, Read More, and Next Up in Just 6 Months

Pages 4 Pages

SOMOS INVICTOS, a digital magazine delivering updated, reliable information to Spanish-speaking sports fans, sought a partner to boost engagement and monetize its growing audience. Taboola's software—featuring Feed, Read More, and Next Up—delivered rapid results in just six months: 35% RPM increase overall, 31% ad revenue growth after Read More implementation, and 21% daily ad revenue uplift from Next Up. These tools enhanced content discovery and revenue streams effectively. As Commercial Director Jesús Valle noted, "With Taboola, we’ve found a partner that will allow us to grow, and continue to bring more quality content to a greater number of sports fans."

Join for free to read