This eBook explains how medical device suppliers and distributors can increase sales and better manage inventory by using data analytics. It shows how industry growth, rising competition and complex buying patterns make real-time insight essential. By analyzing ERP and CRM data, teams can identify cross-sell and upsell opportunities, spot declining customer purchases and support price decisions, as shown in the ConvaTec example on page 10. Case studies on pages 8 and 12 illustrate how dashboards improve decision-making and strengthen customer loyalty. The guide also demonstrates how analytics helps track overstock, understock and deadstock (pages 14–15), improving margins and supplier negotiations.

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