This eBook explains how sales teams can hit targets without adding headcount by using a data platform to retain customers and deepen relationships. It shows how consolidating ERP, CRM and sales data into one source of truth gives reps real-time insight into buying patterns, cross-sell opportunities, declining accounts and product profitability. Case studies such as iQuip on pages 12–13 illustrate how dashboards with daily invoices, month-to-date sales and top customer metrics help teams prioritize work and act faster. With clearer visibility and automated reporting, sales leaders can drive loyalty, improve efficiency and grow revenue using existing staff.

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