Inside Sales Team Helps Medical Device Manufacturer Increase Referrals

2 Pages

This case study describes how IQVIA MedTech deployed Therapy Awareness Representatives (TARs) to promote a cardiovascular implant. Targeting 10,000 non-referring HCPs, TARs completed 30,000 calls and 430+ in-services, generating 2,000+ referrals within 18 months. This produced $26.5M in incremental revenue and a 17:1 ROI. The success led to a two-year extension, internal adoption of TARs, and expansion to seven additional device brands. Collaboration with field teams ensured alignment, while training overcame knowledge gaps.

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Case Study

Inside Sales Team Helps Medical Device Manufacturer Increase Referrals

Inside Sales Team Helps Medical Device Manufacturer Increase Referrals

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