This eBook highlights seven essential sales KPIs manufacturers need to track to improve performance across products, people and customers. It explains how instability, shifting customer behavior and tighter margins make real-time data crucial. KPIs such as sales by location, salesperson performance, product and customer profitability, channel profitability, revenue and variance help teams spot trends, identify weak areas and target opportunities. Case studies on pages 12–20 show how Harrison Sauces and Everest Ice Cream used BI to refine product lines, boost profitability and empower sales with live insights.

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