Ebook

How to Create Customer-Led Experiences in Tech

How to Create Customer-Led Experiences in Tech

Pages 21 Pages

Introduction A year that started with ‘the great resignation’ and ‘quiet quitting’ has now concluded with massive layoffs and cost cuts. Macroeconomic and geopolitical factors played an overpowering role in this unprecedented shakedown in the technology sector. Tech-tonic shifts: macroeconomic trends influencing big decisions With an exponentially growing market cap of USD 12 trillion, the tech industry dominates the world’s top 100 companies. Between April 2021 and March 2022, 20 technology companies accounted for more than 34% of the total market capitalization of the Global Top 100. Five years ago, technology represented only 21% of the Global Top 100, consisting of 12 companies.

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