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The Strategic Handbook on Brand Authenticity: How to Grow, Manage, and Protect Your Brand

The Strategic Handbook on Brand Authenticity: How to Grow, Manage, and Protect Your Brand

Sprinklr
Pages 17 Pages

This handbook discusses brand authenticity, emphasizing its importance in creating genuine, lasting customer relationships. It explores key elements like clarity, consistency, safety, and unification. It shows how using Sprinklr's Unified-CXM platform can help brands connect authentically, manage risks, and stay responsive to customer feedback.

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