The relationship between brands and customers has undergone major change and transformation as AI continues to impact the way businesses communicate with their customers. To meet the growing demand for personalization and seamless customer experiences, AI applications that utilize natural language processing and machine learning will play a key role in 2023 and beyond. Marketers have already begun to rely heavily on AI and machine learning to maximize their campaign results and reduce costs, driven by regulations around data collection, economic pressures, and technological innovations.

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