This report explores the state of customer service in the Middle East, emphasizing the increasing role of customer experience (CX) in business success. It highlights key challenges such as operational costs, data privacy concerns, and the need for omnichannel integration. The report suggests that businesses should adopt advanced AI and self-service tools, focus on personalized customer interactions, and leverage data for real-time insights to stay competitive and improve customer loyalty. Furthermore, it stresses the importance of strategic tech partnerships to enhance operational efficiency and customer satisfaction.

Join for free to read