In the dynamic realm of B2B marketing, intent data has emerged as a transformative tool, empowering businesses to pinpoint and engage high-potential prospects with unprecedented precision. However, the path to leveraging intent data effectively is not without its challenges and intricacies. This eBook delves deep into the nuances of intent data, specifically focusing on down-funnel intent, while also shedding light on the limitations of third-party sources. Moreover, it champions the imperative of adopting next- generation solutions to overcome existing industry hurdles and achieve strategic marketing goals.

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