This eBook discusses the adoption of generative AI (gen AI) in financial services, focusing on the importance of a robust data strategy to support AI-driven innovations. Financial services firms, already heavy users of advanced technology, are leveraging gen AI for personalized customer experiences, efficient market intelligence, and enhanced risk management. Key challenges include data privacy, compliance, and managing the technical complexity of integrating AI models. A solid data platform that breaks down silos, ensures governance, and utilizes cloud-native technologies like Snowflake and Microsoft Azure is crucial for success. Gen AI offers transformative potential, but financial institutions must navigate regulatory hurdles and adapt their workforce to new AI-enabled workflows.

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