This eBook summarizes Snowflake's Financial Services Executive Survey, which explores how financial firms are modernizing their data strategies using cloud and AI technologies. It highlights key findings from over 300 C-suite leaders, focusing on cloud transformation, enterprise data and AI strategies, and cost optimization. The report emphasizes generative AI's growing role in financial services and the need for firms to adopt robust data strategies to maximize business value. Challenges such as legacy systems and data silos are also discussed, alongside the benefits of cloud migration, multi-cloud strategies, and modern data sharing approaches to drive innovation and performance.

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