In 2024, the financial sector must navigate potential economic storms by embracing agility and cost optimization. The integration of generative AI (gen AI) poses both a significant opportunity for growth and a risk of financial and reputational damage if misapplied. Success hinges on strategic gen AI adoption, robust data security, and adherence to shifting regulatory demands. Key trends include the pivotal role of gen AI, data sharing as a competitive edge, the importance of mining unstructured data, stringent data security, agile compliance strategies, and a solid data strategy.

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