If ever an industry needed a spark of inspiration and a vision for a creative new future, it would be asset and wealth management. Caught between declining fees, rising costs, and shifting investor preferences, leaders of asset and wealth management firms have been trimming expenses, rethinking products, and investing heavily in digital transformation. These efforts have helped but have not changed the fundamentals. Now comes generative AI at just the right moment to help organizations reimagine their missions, operating models, cost structures, and value propositions. Gen AI has the potential to reshape investing and change how money managers advise, inform, and engage their clients.

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