Choosing between gift with purchase and cash incentives depends on your business goals—whether it’s brand awareness, customer acquisition, or loyalty. Gift programs can be powerful if the item is relevant and logistics are well managed, but they come with complexity in fulfillment and customer service. Cash incentives, on the other hand, are more universally appealing when easy to claim, quick to deliver, and proportional in value. Creative options like experiences or service-based rewards also add impact. The key is aligning incentives with objectives while staying operationally feasible.

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