A manufacturer distinguishes themselves and drives loyalty with non-cash incentives, resulting in a 32% year-over-year sales increase.
A manufacturer distinguishes themselves and drives loyalty with non-cash incentives, resulting in a 32% year-over-year sales increase.
1 PagesA national lighting manufacturer revamped its incentive strategy by transitioning from manual mail-in processes to an automated digital rewards platform using non-cash incentives. The program targeted 930 principals and introduced features like tiered rewards, gamification, training modules, and personalized communications. Enhanced user experience, branded content, and improved customer service contributed to higher engagement and satisfaction. The result was a 256% increase in participation, 67% average rise in sales among award earners, and a 32% year-over-year sales increase, solidifying the manufacturer’s market leadership.
