The June 2022 Aite-Novarica report U.S. Gift Cards: An Analysis of an American Staple by Francisco Alvarez-Evangelista examines the history, market trends, and consumer adoption of gift cards in the U.S. It analyzes open-loop and closed-loop types, acquisition channels, pricing dynamics, and usage patterns across demographics. The report explores integration with financial services, digital wallet provisioning, and spending behavior shifts. It also addresses post-purchase experiences, physical vs. online use, and common negative issues, providing insights for stakeholders on consumer preferences and market opportunities.

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