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BUILD vs. BUY CHANNEL INCENTIVES MANAGEMENT PLATFORMS

BUILD vs. BUY CHANNEL INCENTIVES MANAGEMENT PLATFORMS

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When deciding between building a custom incentives platform or buying a SaaS solution, key considerations include cost, time, and benefits. Building offers control, customization, and integration with legacy systems, but requires heavy investment in development, expertise, and ongoing maintenance. SaaS platforms offer faster deployment, built-in security, scalability, and expert support, though at the cost of less control. The ideal choice is a single-vendor SaaS solution that balances customization, speed, and strategic insight with minimal vendor complexity.

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