Medallia’s ebook on the ROI of conversational intelligence illustrates how analyzing customer interactions can lead to significant cost savings and revenue gains. By surfacing issues like email confirmation failures, misrouted calls, broken web pages, and vague denial scripts, organizations can act quickly to improve customer experience and reduce operational inefficiencies. For example, automated fixes and improved routing saved up to $200K, while enhancing denial clarity cut escalations by 25%. Additionally, identifying upsell intent and redirecting low-value calls unlocked over $350K in new revenue. The key takeaway: listening to every conversation drives measurable business impact.

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