The white paper "How Developing a Coaching Culture Pays Off" by Zenger Folkman emphasizes that a coaching culture enhances productivity, engagement, retention, and employee development. Effective coaching from managers boosts team performance, encourages continual improvement, and builds stronger supervisor-employee relationships. Key steps include setting clear coaching expectations, providing skill training, organizing coaching systematically, and monitoring outcomes. Evidence shows that organizations with strong coaching cultures see improved employee commitment, retention, and overall supervisor effectiveness, significantly benefiting the organization’s performance.

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