Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Brand investment pays off in lead generation We recognise the importance of building a strong brand, especially in the crowded marketplace we operate in. Our investment in refreshing our brand identity and pushing this out with a strong awareness campaign on LinkedIn is already paying off. Not only are we seeing a 68% increase in lead volume and 74% reduction in Cost Per Lead, we’ve also been able to penetrate a new customer segment of finance professionals with greater ease and cost-efficiency.” Jordan Rowson Social Media Manager, Paid MHR MHR built on momentum from a brand awareness campaign by targeting a precise audience of decision-makers in the HR, Payroll and Finance functions for lead generati

Join for free to read