As consumer durables brands emerge from the pandemic, they're cautiously optimistic yet focused on efficiency, channel investment, and navigating inflation and high interest rates. Most are increasing budgets, emphasizing indirect sales through dealers, and using multi-pronged tactics like rebates, financing, loyalty programs, and influencer marketing. Operational efficiency, sustainability, and performance-based incentives are top priorities. Agencies play a key role in managing complex go-to-market strategies. This evolving landscape marks a strategic rebirth, blending resilience with renewed consumer and dealer engagement.

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