To drive completion of a time-consuming certification, a global power management company launched the “Conquer the Edge” campaign offering incentive travel and tiered rewards. Centered around an all-inclusive mountain tour, the program motivated reseller partners to complete online certification tied to computing services. Additional bonuses, emails, and gifting features sustained momentum. The campaign achieved a 62.5% email open rate, 21% click-through rate, and over 3,000 impressions, ultimately boosting certifications by 198% in one-third the expected time, meeting the company's year-end goals.

Join for free to read